MIDA RETAIL, your partner to manage your business effectively.

For over 40 years, we empower organisations and unleash the potential of their employees to achieve business excellence.

Our clients are retail leaders in the Fashion, Luxury, Fast Fashion and Multi-brand sectors.

Through our diverse team of professional with extensive Retail experience, we can provide an holistic approach through business consulting & training.

We believe that each client is unique and thus we aim to develop solutions that are catered for each client’s needs, and giving ownership to the client by integrating the solutions within their internal management process.

We are committed to help our clients to be efficient, competitive and innovative and to achieve retail excellence globally through an effective sales distribution and their employees.

Retailers of today are required to manage multiple objectives concurrently:

  • Provide Service Excellence: that is essential to build a strong relationship with the Customer and ensuring a unique shopping experience.
  • Build and maintain Point of Sales that are structured and profitable.
  • Develop competent and capable managers who are the key to ensure a smooth-running Point of Sale.
  • To exemplify the Brand’s competitive advantage through a strong Brand DNA and product knowledge.

A successful retailer is capable to perfectly manage the 4 Key Retail Pillars through a customer-centric approach:


Intervention Areas

We support the deliverance of your Brand's Promise by enhancing the level of Service provided to the Customers through:

  • Designing the Service Model in accordance to the Brand’s Promise & Customer’s Expectations.
  • Developing of Brand’s Selling Ceremony.
  • Equipping the managers with operational coaching skillset to develop & monitor the sales team.
  • Enhancing the level of sales effectiveness of the sales staff.

The above activities can be monitored through the impact on:

  • Sales results
  • Mystery Shopping
  • CRM
  • Customer Satisfaction

An effective retailer maximizes its results through its people by investing on:

  • HR processes: Recruitment process, Talent Management, Performance Management, Assessment & Development of potential talent, Engagement & Internal surveys, Analysis of Organisational Culture.
  • Executive program to further develop talents on managerial roles.
  • Management & Leadership training.
  • Empowerment Lab.

The above activities aim to improve positively on:

  • Employee Turnover
  • Retention of Top Performers
  • Internal Growth
  • Employee Engagement
  • Sales Results
  • Productivity

To support the success of your Point of Sales, we are able to develop efficient processes and train managers to be capable to implement or alter strategic decisions through the analysis of the market and the store’s performance:

  • Work Organisation Process Consulting.
  • Development of manuals and tools for the management of POS.
  • Mastering KPIs through understanding & analysing the store. dashboard, and design & develop specific action plans to improve the KPIs.

The above activities can be monitored through the impact on:

  • Sales Results
  • Stock Rotation
  • Profit & Loss Statement
  • Shrinkage
  • Personnel Costs
  • Sales per hour
  • Sales per FTE

Every salesperson is expected to be equipped with the product knowledge necessary for an effective sale, and as Customers mature and become more sophisticated, they will have a higher level of expectations on their shopping experience. To ensure an effective sale while satisfying the expectations of today’s Customer, we support in cultivating a team with strong product knowledge through:

  • Product Training Process Consulting.
  • Analysis & consultation of internal materials: tools, manuals, product trainings.
  • Train-the-Trainer; to enhance the in-house trainer’s skillsets to design & deliver an effective product training.

The above activities can be monitored through the impact on:

  • Conversion Rate
  • Cross Selling
  • Average Selling Price
  • Units per Transaction
  • Penetration
  • Mystery Shopping


Via Privata della Braida, 5
20122 Milan – Italy
Tel. +39 02 6691845


Via Scalo San Lorenzo, 67
00185 Rome – Italy
Tel. +39 06 8840688