Beyond KPI Figures – Explore, Discover & Activate your Retail Success

HKUST Business School Central - Hong Kong

MIDA and The Italian Chamber of Commerce are glad to invite you to the following lunch seminar:

Lunch Seminar: Beyond KPI Figures - Explore, Discover & Activate your Retail Success


Event Details

When: Wednesday, October 12, 12:30-2pm (registrations start at 12:15pm)
Where: HKUST Business School Central, Room 1501-02, 15/F Hong Kong Club Building, 3A Chater Road, Central
Fee: Free of charge for Members // Non-Members 150HKD (including Italian-style buffet by Divino)
Registration: RSVP is a must. Email Keko at or pay with credit card*

*For credit card payment, guests should indicate the amount based on their Member/Non-Member status and on the number of tickets they wish to buy. Please specify your full name in the payment details. Incorrect payments will be cancelled by the ICC

About the Event

Hong Kong retail sales fall consecutively, drop in Mainland tourists, weak local spending… so what can I do? Where can I make improvements? How can I attract more customers to visit my store? How can I sell more? How can I sell “better”?

These are the recurring questions that managers right from the corporate office to the store level have to ask themselves in our challenging market today. To look for the answer, it all begins with understanding the story beyond the KPIs number:

  • EXPLORE and interpret the store results
  • DISCOVER and develop strategies to improve them
  • ACTIVATE and monitor the efficacy of these strategies

Stores come in all shapes and sizes: large and small, department and specialty, mono-brand and multi-brand, independent and franchisees… Each business, each product category, and each strategy has its own specific characteristics but all stores operate under the same basic laws of commerce. Together with our KPIs Master, Emanuele Schmidt, we explore the area of possibilities of what you can do to succeed with your Brand, Stores and Retail Team.

About the Speaker

Emanuele Schmidt, business consultant and President of MIDA

Emanuele is a business consultant and President of MIDA, an international consulting & training company headquartered in Milan, Italy and with an Asia Pacific hub in Hong Kong. With over 20 years in the retail industry, he now brings his significant experience to bear on the development of professional consultancy and training projects for mono-brand & multi-brand retailers in the fashion and luxury-goods sectors and large-scale distribution (food and non-food) groups.


Via Privata della Braida, 5
20122 Milan – Italy
Tel. +39 02 6691845


Via Scalo San Lorenzo, 67
00185 Rome – Italy
Tel. +39 06 8840688